The Universal Well-being Economy Initiative (U-WE) aims to influence economic and financial institutions and to inspire governments, business and the third sector to invest in recovery and growth practices that will improve personal, economic, social, and environmental well-being for all in the WHO European Region. It was launched by WHO/Europe through the recently established New Economics Expert Group (NEEG) and the WHO European Office for Investment for Health and Development based in Venice, Italy. ?A well-being economy means putting people?s quality of life and their well-being at the heart of economic recovery. One of the priorities of our Member States in the European Region is to find tangible ways to ensure that investment in health and health systems remains at the top of the policy agenda,? said Dr Natasha Azzopardi-Muscat, Director of WHO/Europe?s Division of Country Health Policies and Systems at the U-WE launch event. Investing in public health policies and in healthy pop